What is artificial intelligence?

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Artificial Intelligence (AI) has become an indispensable part of modern life. There is enormous potential behind this technology. It was developed to support us humans in the most diverse situations in everyday life. This particularly affects the areas of finance, marketing, education, healthcare and politics. Thus, thanks to artificial intelligence, election results, fraud or diseases such as cancer can be determined.

In addition, artificial intelligence is used to develop new technologies. For example, Google has developed DeepMind AlphaGo, a programme that defeated Lee Sedol, the Go world champion. Here is the documentation on the project:

Programmes such as Apple's Siri, Amazon's Alexa, Microsoft's Cortana and many others also make use of machine learning. They learn from experience and use this information to make decisions about future actions.

Are you interested in developing voice assistants? There is also an article on this here on the blog.

There are two main types of artificial intelligence: rule-based systems and neural networks. Rule-based systems follow instructions that are written down in code. Neural networks consist of interconnected nodes. Each node learns independently and then communicates its findings to other nodes.

Definition of AI

John McCarthy defined the term "artificial intelligence" as "the science and technology of making intelligent machines". It is also a technical term currently used to describe the development of algorithms that can mimic human behaviour.

What is the goal of AI?

As already alluded to, one of the main goals of artificial intelligence is to assist us humans in our everyday lives. Absolutely rational decisions or predictions can be made based on an enormous amount of data. Even very precise (surgical) and monotonous tasks are carried out by machines.

How does AI work?

Artificial intelligence is defined as such when a machine (or robot) performs a certain task independently and without the help of a human.

"Machine learning occurs either through training using a data set with already known outputs (supervised), or algorithms have to recognise patterns in data themselves (unsupervised). Learning by reward and punishment (reinforced) is also possible, in which the algorithm independently recognises whether the learning component benefits the entire system (reward) or not (punishment). The data is either structured, for example in table form, or unstructured as text, images or speech - as with emails or social media posts. Machine learning can process all data, which is a big advantage." (news.sap.com)

This means that the artificial intelligence has to be fed with data in order to train it:

Lots of data sets = more learning material. The more complex data the artificial intelligence is provided with, the more accurately and independently it can execute difficult processes.

Where is AI used?

Whether in retail, industry or research, artificial intelligence is being applied to almost every aspect of today's economy. From searching for information online to improving our healthcare.

The most well-known use cases are the corresponding methods for processing speech, faces, images and text. Artificial intelligence methods for processing speech are very sophisticated and recognise both the contexts and intentions of people.

What does the future look like with AI?

The future belongs to artificial intelligence. It will replace many jobs in the future. This development is inevitable. Machines are taking over more tasks than ever before and doing so ever faster. For example, in the industrial sector, artificial intelligence is replacing analogue processes in the monotonous assembly line production of various goods.

In long-distance & local transport, vehicle guidance is being replaced by autonomous driving.  In shipping, too, parcel sorting & delivery is done by artificial intelligence. Further examples can be found in various surgical procedures in operating theatres or the ideal modelling and shaping of various design processes.

Some pioneers of the technology are certain:

"I don't think humans will be needed in 25 years." - Elon Musk on Twitter.

"In 2045, when I'm 80, a robot will remind me what to say when my memory is failing." - Bill Gates.

"AI systems can become as powerful as a person with an IQ of 160." - Dr Stephen Hawking.

Currently, artificial intelligence is still in its infancy. However, artificial intelligence is expected to develop significantly in the coming years. This will change many things in our society in the future.

Artificial intelligence will be crucial in businesses. It will expand the possibilities of workers, but will not completely replace them for the time being.

How do companies benefit from AI?

Artificial intelligence doesn't sleep, it doesn't need breaks, it doesn't get sick and it doesn't make mistakes. These are all characteristics that occur in a human being and play a crucial role for many companies. Companies could work much more efficiently and at the same time have fewer failures or complications.

4 Advantages from the entrepreneur's point of view through AI

Many companies use artificial intelligence technologies to reduce operating costs, increase efficiency, increase sales and improve customer satisfaction.

To reap the greatest benefits, businesses should integrate the full range of intelligent technologies - including machine learning or natural language processing - into their processes and products. Even companies that have no experience with artificial intelligence can reap great benefits. Here are four examples:

1. improved user experience.

Determining high sales and conversion rates are a major challenge for businesses. By developing UX-based features, artificial intelligence can be used to improve the user experience.

2. better personalisation

The key to a successful marketing campaign is to provide a personalised experience to the customer. Customers are significantly more likely to respond to a tailored marketing technique.

Artificial intelligence can also be integrated into the e-commerce space. Messages with a personal address are usually very popular with customers. Individual information in combination with the brand enables the company to encourage consumers to buy again.

3. develop potential channels

Artificial intelligence has the ability to open up new marketing channels for businesses and helps to expand digital marketing channels. More and more companies will use artificial intelligence technologies to automatically identify the channels that are most successful.

4. valuable data insights

Large companies process large amounts of critical data about their customers and their transactions. Many companies benefit from using artificial intelligence to capture the full scope of the data set.


Artificial intelligence is the future. It helps each of us in our everyday lives and simplifies many processes. Therefore, one should get to grips with the topic in order to benefit from the technology as early as possible. The implementation of such processes requires expert knowledge and experience - that's what we are here for!

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